I am Ruyu Yun, in my final year as a Ph.D. candidate at Institute for Digital Technologies, Loughborough University London. I’m specializing in neuromarketing and digital psychology. My research focuses on understanding the dynamic interplay between technology and consumer behavior, particularly in the context of the changes brought about by Metaverse.

Beyond academia, I have practical experience in teaching, consulting for start-up businesses, and working in dynamic environments across the UK and China. My diverse background informs my passion for uncovering the cognitive and psychological dynamics that drive technology-driven consumer experiences.

Feel free to connect and learn more about my work!

Research Interests

• Consumer Behaviour: Consumer Psychology (identity issues), Cognitive Psychology (cognitive bias), Social Media, Innovation, Branding, and Decision Making.
  
• Human-computer Interaction: Immersive Technologies (VR, AR, and XR), Digital Psychology, and Digital Anthropology.
  
• Machine Learning: Computer vision.
  
• Neuromarketing: Eye-tracking, EEG, fMRI, Emotion Analysis.

Core Skill

• Quantitative Analysis
• Behavioral Experimental Design
• 3D Modeling and Unity
• Biometric Data Analysis
• Neuroscience Tools
• Augmented and Virtual Reality Development
• Funding and grant application